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Candace LatelyFood

Phoenix Bakery


In what seemed like an abrupt announcement, New Day Bakery posted a status on Facebook June 8 saying it is closed:

It is with great sadness that I have to announce that New Day is closed. Thank you so much for all your kind words and support through the years. If you need to contact us, please send an email to And don’t despair – the heart of the bakery has always been that great brick oven, and she’s not going anywhere – look for a new bakery in that space soon.

The status received more than 100 responses, many lamenting the closure, others feeling encouraged by the nod toward a future bakery and all supportive.

Phoenix Bakery

What has risen from the ashes of the former business is Phoenix Bakery. Employees banded together, started a GoFundMe site and raised money to help with its reopening.

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Candace Nelson
I'm Candace Nelson, and I am a West Virginia University alumna. I currently work in public relations. I have a Bachelor of Arts in English with a concentration in professional writing and editing, Bachelor of Science in Journalism with a focus on news-editorial (minor in Business Administration) and Master of Science in Journalism. I have a passion for reading, writing, religion, feminism, media, storytelling, West Virginia and all things local - specifically food. I fully believe in supporting the local economy and culture. As a lifelong Appalachian, I value the state and the fruits it creates.

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